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About Us

What We Do

We use the Flamingo Advantage® Framework to help coaches, consultants and service providers improve their marketing and client experience results in a way that aligns with their Christian beliefs, core values and non-negotiables.

Our goal is to help you embrace your “inner flamingo,” see business as an act of worship, and create a lifestyle of joyful impact, so that you can confidently give the message you've been given, and change the world.

Our Foundation

We do this through training faith-based coaches, consultants and service providers to scale their programs and revenues using our Flamingo Advantage® Framework to maximize the impact of their expertise by putting into practice biblical business growth principles, marketing, program development, and people first services.

So, What's with the Flower & the Flamingo?

When Katie's book Faith Like Flamingos: The Christian Business Guide to Walking Out Your Faith in Bold Color became a best-seller in 2020, suddenly everyone began sending her flamingo photos and gifts. Every time a reader saw a flamingo they would think of Katie and her message of embacing your God-gifted uniqueness: your FLAMINGO ADVANTAGE™.

This continued to happen until they decided to embrace the flamingo and incorporate it into the brand. This decision was affirmed when in 2022 The Flamingo Advantage®: How to Leverage Unique, Stay Relevant and Change the World also became a best-seller, and the rest… is history.

The flower in her hair has also become a lovely piece of accidental branding, opening all kinds of doors and conversations for both business and ministry. But the flower is Katie's personal physical visual reminder of whose she is and that her Creator delights in the way He made her to love colors and parties, confetti and fun, as well as object lessons and all things unique.

One of her mottos is “Dress for a party everyday.” But it's much more than “just a hair piece.” It's her personal token of God's love. If you want the full story, check out the opening chapter of Faith Like Flamingos.

Katie Hornor – CVO & Designer of The Framework
Jennifer Elia – Content Manager
Tap Hornor – President
Brenda Parmelee – Stage Agent
Tresa Salters – Client Concierge
Myrna Buckles – Event Strategist